choice of words, especially with regard to correctness, clearness, or effectiveness. Any of the four generally accepted levels of diction-formal, informal, colloquial, or slang-may be correct in a particular context but incorrect in another or when mixed unintentionally. Most ideas have a number of alternate words that the writer can select to suit his purposes. "Children," "kids," "youngsters," "youths," and "brats," for example, all have different evocative values
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Example:
Diction will be effective only when the words you choose are appropriate for the audience and purpose, when they convey your message accurately and comfortably. The idea of comfort may seem out of place in connection with diction, but, in fact, words can sometimes cause the reader to feel uncomfortable. You've probably experienced such feelings yourself as a listener--hearing a speaker whose words for one reason or another strike you as inappropriate."
(Martha Kolln, Rhetorical Grammar. Allyn and Bacon, 1999)
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